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GO-TO-MARKET SCHOOL

An Exclusive GTM Academy for Unique Founders
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LEARN HOW TO GET YOUR STARTUP TO TRACTION FASTER, IN A TIGHT COHORT OF FOUNDERs AND OPERATORS.

You're a founder with a big vision. Now, let's assemble a super team of experts to get you to traction faster.

Hear from those who were founders and first GTM hires at prolific companies who went from ideas to scale.
HEAR FROM THE TRAILBLAZERS
FROM THESE PROLIFIC COMPANIES.
Six modules that span important GTM topics.
1
The Science of Scaling PMF to Sales
Featuring
MARK ROBERGE
Early Sales Lead @ HubSpot
2
Airtable’s early years finding PMF
Featuring
DAVID PETERSON
Early Growth Lead @ Airtable
3
Airtable’s early years finding PMF
Featuring
ZOELLE EGNER
Early Marketing Lead @ Airtable
4
Going from founder-led sales to over $100M ARR
Featuring
JOHNNY AYERS
Co-Founder & CEO of Socure
5
Building Operations Hub from $0 to $10M ARR in 3 months
Featuring
DAVID BARRON
Early Sales Lead @ HubSpot
6
Pricing & Packaging 101
Featuring
KATHY SUN
CEO @ Aqueduct, prev Revenue Products @ Stripe

Got questions?
we have answers.

Who should apply?

If you’re a founder of an early-stage software startup at MVP stage or beyond, we’d love for you to apply! You can be based anywhere in the world (no geography requirements) and this program is best suited for founders that have a product (even if it’s at MVP-stage) ready to bring to the market.

When will I hear back?

We'll accept applicants on a rolling basis and will have all decisions out by Thursday, October 13th EOD Pacific Time.

If selected, the first session will be held on October 21st at 10 AM PST.

When does this program run?

Monday, October 17 - Friday, November 18.

We may continue virtual and irl community events for the cohort, depending on the types of engagement program members want to see!

Is this in-person or virtual?

Fully virtual, with the possibility of satellite irl social meetups in big cities.

What’s the time commitment required?

There will be 6 sessions over the course of 5 weeks, and each session will last an hour.

How many people will be in this cohort?

We’re expecting to admit between 15 and 30 founders.

Does Afore invest in cohort members?

No - you may be looking for Afore Alpha! This program is free for founders and no, you don't have to give us any equity to participate.

Want to learn more about afore?